TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Brian Ambrose, Community Services Director
PREPARED BY: Laura Frasso, Special Events Supervisor
SUBJECT:
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Town Square Park Ad Hoc Subcommittee: Policy, Fees, and Signature Events Discussion
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RECOMMENDATION
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Review and discuss recommended changes to the Town Square Park & Amphitheater and Signature Event Policy; and
Provide direction to staff to proceed with next steps for adoption.
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PRIOR ACTION/VOTE
At the April 4, 2023, City Council meeting, the City Council adopted a use policy and framework for operations and special events for the Town Square Amphitheater and Park, which was amended on October 17, 2023 (Vote: 5-0).
On June 4, 2024, the City Council held a public hearing and conducted the first reading of Ordinance No. 604-24, adopting the Town Square Park and Amphitheater Fees (Vote: 5-0).
On July 2, 2024, the City Council conducted the second reading of Ordinance No. 604-24, adopting the Town Square Park and Amphitheater Fees (Vote: 5-0).
At the April 1, 2025, City Council meeting, the City Council requested to bring back an item regarding the cost structure for Tour de Murrieta, which is a City-designated Signature Event (Consensus).
On June 3, 2025, the City Council reestablished the Town Square Park Amphitheater Subcommittee to review the Town Square Park & Amphitheater and Signature Event Policy (Vote: 5-0).
CITY COUNCIL GOAL
Foster and promote an engaged, connected and caring community.
DISCUSSION
The City of Murrieta (City) hosts a wide range of public events each year, recognizing their importance in strengthening community pride, promoting cultural engagement, and enhancing the overall quality of life. In addition to City-produced events, Murrieta partners with nonprofit organizations, public agencies, and private event producers to deliver community programming. Long-standing Signature Events include the Tour de Murrieta, Murrieta Rod ...
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