TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: David Chantarangsu, AICIP, Development Services Director
PREPARED BY: David Chantarangsu, AICP, Development Services Director
SUBJECT:
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Amended and Restated Memorandum of Understanding between the City of Murrieta and Murrieta Market Nights Inc., regarding Implementation of Murrieta Market Nights
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RECOMMENDATION
recommendation
Approve the amended and restated Memorandum of Understanding (MOU); and
Authorize the City Manager to execute the Agreement.
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PRIOR ACTION/VOTE
The City previously entered into a Memorandum of Understanding with Murrieta Market Nights Inc., on December 7, 2022, within the authority of the City Manager.
CITY COUNCIL GOAL
Foster and promote an engaged, connected and caring community.
BACKGROUND
In 2022, the City entered an MOU with Murrieta Market Nights, Inc. (MMNI), to establish an on-going, regular community event in Downtown Murrieta. The event, known as Murrieta Market Nights (Market Nights), is held on the first and third Thursday of each month, however, events may sometimes be canceled due to holidays and adverse weather conditions. The event is held on City property primarily in public right-of-way on Washington Avenue between B Street and C Street, including a portion of Juniper Street on either side of Washington Avenue. Attachment 1 includes an exhibit depicting the areas to be used.
Street Fairs as a Local Economic Development Tool & Community Engagement Driver
Traditionally, community street fairs such as Market Nights are lively, bustling, and vibrant events, with a mix of food offerings and vendors selling handmade crafts, local artwork, and other unique items. This environment is conducive to attracting both local residents and visitors from outside the community resulting in increased foot traffic and business exposure enabling local shops and restaurants an opportunity to gain new customers and increased sales. Moreover, small...
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