TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: David Chantarangsu, AICP, Development Services Director
PREPARED BY: Martha Coleman, Management Analyst - Economic Development
SUBJECT:
title
Approval of the First Amendment of the Memorandum of Understanding with Murrieta Market Nights, Inc., a 150-Foot Event Expansion, and Purchase of Necessary Equipment
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ABSTRACT
Murrieta Market Nights, Inc. (MMNI) has become a highly successful and well-attended community event in Downtown Murrieta, attracting approximately 7,000 attendees per event and an estimated 154,000 annually. Due to its success and increasing vendor participation, the current event footprint has reached capacity. This event takes place on City property pursuant to an agreement between the City and MMNI, the "Amended and Restated 2024 Memorandum of Understanding with Murrieta Market Nights, Inc. Regarding the Implementation of Murrieta Market Nights" (MOU).
To accommodate growing demand, MMNI is requesting a 150-foot expansion of the existing event area. Outreach in support of this expansion has been completed, including direct engagement with downtown stakeholders and an Open House held on March 23, 2026. Surveys collected from organizers and promoters of Market Nights indicate strong support for expansion to allow additional vendors, improved circulation, and to enhance visitor experience.
The proposed First Amendment to the MOU maintains operational requirements while revising the financial structure to support long-term sustainability and growth of the event and extends the term of the MOU.
RECOMMENDATION
recommendation
Approve the First Amendment to the amended and restated 2024 Memorandum of Understanding with Murrieta Market Nights, Inc., regarding the implementation of Murrieta Market Nights;
Authorize the City Manager to execute the First Amendment to the MOU and subsequent extensions as set forth in the First Amendment to the MOU;
Amend the FY 2025/26 Opera...
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