TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Kristen Crane, Assistant City Manager
PREPARED BY: Brian Ambrose, Community Services Director
SUBJECT:
title
Approve First Amendment to License Agreement with Newman Hospitality Group for Special Event Management Services for Town Square Park Amphitheater
end
RECOMMENDATION
recommendation
Authorize the City Manager to execute a First Amendment to the License Agreement with Newman Hospitality Group, LLC, for special event management services at the Town Square Park Amphitheater.
body
PRIOR ACTION/VOTE
In October 2023, the City Council approved entering a License Agreement with Newman Hospitality Group, LLC for special event management services at the Town Square Park Amphitheater.
CITY COUNCIL GOAL
Foster and promote an engaged, connected and caring community.
BACKGROUND
Within the last several years, the City constructed an amphitheater at Town Square Park with the vision of using the space to host major community events. Part of the City Council's vision for the Amphitheater was to work with a third-party that specializes in special event management to host large-scale events.
In 2022, the City completed a Request for Information (RFI) process, which yielded helpful information and led the City to pause in order to develop a Use Policy and Operations Framework for the Park and Amphitheater, deemed as a critical foundation for a prospective private firm to understand the broad scope of their responsibilities prior to the selection process.
Following City Council adoption of the Use Policy and Operations Framework in April 2023, the City Council provided direction to proceed with a Request for Proposals (RFP).
The goal of partnering with a special event management company for use of the amphitheater was to activate the Town Square Park Amphitheater with community events and add vitality, considering this as an economic development driver to draw visitors to Murrieta, while als...
Click here for full text