TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: David Chantarangsu, AICP, Development Services Director
PREPARED BY: Jarrett Ramaiya, Deputy Development Director
SUBJECT:
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Consideration of Second Reading to Adopt an Ordinance Approving A Development Agreement for Digital Billboards at Locations Approved by Relocation Agreement
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RECOMMENDATION
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Conduct the second reading and adopt Ordinance No. 620-25 entitled: An Ordinance of the City Council of the City of Murrieta, California, Approving the Development Agreement with Lamar Central Outdoor, LLC for the Relocation of Billboards Subject to a Relocation Agreement.
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PRIOR ACTION/VOTE
On July 1, 2025, the City Council conducted a public hearing and introduced Ordinance No. 620-25 (Vote: 5-0).
CITY COUNCIL GOAL
Aggressively pursue economic development.
DISCUSSION
On December 20, 2022, the City and developer Lamar Central Outdoor, LLC (Developer) entered into a Relocation Agreement in accordance with California Business and Professions Code Sections 5200 et seq. and Title 16 of the Murrieta Municipal Code (Relocation Agreement) to memorialize the terms and conditions upon which Developer will have the right to relocate and reconstruct certain legally existing billboards within the City. Pursuant to the terms of the Relocation Agreement, upon the permanent removal of the Removed Billboards (as defined in the Relocation Agreement), the Developer shall be entitled to reconstruct three (3) existing Billboards upon private property, subject to the approval of a sign permit and a Development Agreement.
At its regular meeting on July 1, 2025, the City Council conducted a public hearing and then unanimously approved the first reading of Ordinance No. 620-25 (Attachment 1) to authorize a Development Agreement between the City and Developer. California Government Code Section 65865 et. seq. authorizes the City to enter into Development Agreements, which in effect become contractual agreements between the City and property owners (or applicants who possess sufficient non-possessory interest in those certain parcels of real property) regarding development rights and performance standards for a given project. Development Agreements allow the City and such developers to achieve a level of certainty regarding the future development of property and are a commonly used development tool for billboard projects.
Generally, the Development Agreement provides the Developer with the ability to construct digital billboards, and provides a revenue stream to the City and the ability to advertise public service announcements on the billboards. The number of existing static, non-digital bill boards in the City will also be reduced as a result of this Development Agreement, resulting in aesthetic improvements to the City.
Environmental Documentation
The Project has been evaluated pursuant to the California Environmental Quality Act (CEQA), and it has been determined that the Agreement is exempt pursuant to CEQA Guidelines 15302 and 15303 because it will allow for the replacement or reconstruction of existing structures and the new construction or conversion of small structures. A Notice of Exemption (NOE) has been prepared (Attachment 2).
FISCAL IMPACT
There is no fiscal impact associated with approving this agenda item.
ATTACHMENTS
1. Ordinance No. 620-25
2. CEQA Notice of Exemption