TO: HONORABLE CHAIR AND COMMISSIONERS OF THE PARKS AND RECREATION COMMISSION
FROM: Lea Kolek, Parks and Community Service Manager
PREPARED BY: Lea Kolek, Parks and Community Service Manager
SUBJECT:
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Department Analytics - Year in Review
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RECOMMENDATION
recommendation
Receive and file staff presentation on year-end analytics summary.
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PRIOR ACTION/VOTE
None
CITY COUNCIL GOAL
Coordinate and deliver responsive, effective community services.
BACKGROUND
The 2025 calendar year reflected strong participation across recreation programs, senior services, youth engagement, and community events. Several program areas continued multi-year growth trends, while others stabilized after post-COVID operational shifts. Aquatics programming, now operating at Murrieta Vista High School, showed a significant rebound in public swim and lesson participation despite operations only open for four days a week. Event reservations and facility use also remained robust, with shelters and community center bookings maintaining high demand.
Overall, 2025 demonstrated steady community engagement, increased program utilization, and continued recovery and expansion across core service areas.
Key Takeaways by Program Area
Recreation Programming
• “Recreation Class Registration” remained strong with ~6,000+ registrations across the year, comparable to 2024 and above pre-COVID levels.
• “Adult Alternative Recreation” participation held steady, with monthly attendance generally between 50-120, consistent with 2023-2024.
• “Senior Center Check-ins” continued to be one of the District’s highest-use services, with most months exceeding 1,700-2,100 check-ins, slightly higher than 2024.
• “Senior Fitness Room” usage remained consistent with prior years, averaging 250-400 monthly visits.
• “Youth Center Check-ins” remained high, with several months exceeding 2,000 visits, continuing the strong upward trend seen since 2022.
• Overall trend: Recreation participation in 2025 was stable to slightly increased compared to 2024, with senior and youth programs showing the strongest sustained demand.
Aquatics (Murrieta Vista High School Pool)
• 2025 marked the second year of aquatics programming at the Vista Murrieta High School pool (open four days/week), replacing the inoperable California Oaks facility (open six days/week).
• “Public Swim” saw strong turnout with ~1,500+ visits across the summer months.
• “Swim Lesson Attendance” was notably high, with 591 lessons in July and 480 in October, far exceeding 2024 totals.
• “Lap Swim” participation was steady, with 208 visits in July and consistent use through fall.
• Overall trend: Aquatics participation increased significantly compared to 2024 due to the availability of a functioning pool and expanded lesson offerings.
Events, Reservations & Facility Use
• “Shelter Reservations” remained one of the most in-demand services, with monthly totals ranging 14-47, similar to 2023-2024.
• “Community Center/Annex” bookings were steady, with 1-6 reservations per month, consistent with prior years.
• “Alderwood Clubhouse,” tracked beginning in 2024, saw light but consistent use.
• “City Events” continued to draw large attendance, with major events (e.g., July, November, April) attracting 6,000-13,000+ attendees.
• “Sports Field/Court Reservations” had its first full year of tracking, detailing annual totals exceeding 20,000+ reserved uses and reflecting expanded tracking and high demand from youth sports organizations.
• Overall trend: Event and facility use remained strong and stable.
FISCAL IMPACT
None
ATTACHMENTS
1. Analytics Chart: Side-by-Side Comparison