TO: HONORABLE CHAIR AND COMMISSIONERS OF THE PARKS AND RECREATION COMMISSION
FROM: Lea Kolek, Parks and Community Service Manager
PREPARED BY: Lea Kolek, Parks and Community Service Manager
SUBJECT:
title
Department Analytics - Year in Review
end
RECOMMENDATION
recommendation
Receive and file staff presentation on year-end analytics summary.
body
PRIOR ACTION/VOTE
None
CITY COUNCIL GOAL
Coordinate and deliver responsive, effective community services.
BACKGROUND
The 2025 calendar year reflected strong participation across recreation programs, senior services, youth engagement, and community events. Several program areas continued multi-year growth trends, while others stabilized after post-COVID operational shifts. Aquatics programming, now operating at Murrieta Vista High School, showed a significant rebound in public swim and lesson participation despite operations only open for four days a week. Event reservations and facility use also remained robust, with shelters and community center bookings maintaining high demand.
Overall, 2025 demonstrated steady community engagement, increased program utilization, and continued recovery and expansion across core service areas.
Key Takeaways by Program Area
Recreation Programming
* "Recreation Class Registration" remained strong with ~6,000+ registrations across the year, comparable to 2024 and above pre-COVID levels.
* "Adult Alternative Recreation" participation held steady, with monthly attendance generally between 50-120, consistent with 2023-2024.
* "Senior Center Check-ins" continued to be one of the District's highest-use services, with most months exceeding 1,700-2,100 check-ins, slightly higher than 2024.
* "Senior Fitness Room" usage remained consistent with prior years, averaging 250-400 monthly visits.
* "Youth Center Check-ins" remained high, with several months exceeding 2,000 visits, continuing the strong upward trend seen since 2022.
* Overall trend: Recreation participation ...
Click here for full text