TO: HONORABLE CHAIR AND MEMBERS OF THE PLANNING
COMMISSION
FROM: Carl Stiehl, City Planner
PREPARED BY: Eric Dunn, Deputy City Attorney
SUBJECT:
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Consideration of a Development Agreement for Digital Billboards at Locations Approved by Relocation Agreement
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RECOMMENDATION
recommendation
Staff recommends the following:
1. Open the public hearing and receive public comments;
2. Find that the action is exempt from the California Environmental Quality Act (CEQA) pursuant to Sections 15302 and 15303 as described in this staff report and the Resolution; and,
3. Approve the attached Resolution recommending that the City Council approve the proposed Development Agreement attached as an exhibit to the Resolution. The Development Agreement will authorize the relocation or reconstruction of Billboards, subject to an approved Relocation Agreement.
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BACKGROUND
In 2022 the City entered into a Relocation Agreement (attached as Exhibit A) with Lamar Central Outdoor, LLC, (Lamar) for the removal of three (3) existing non-conforming static billboards. In exchange, Lamar was authorized to construct three digital billboards in new locations, among other things. Changes the City made to the Development Code (Murrieta Municipal Code (MMC) Title 16) in 2022 authorizes the use of a Development Agreement for the proposed billboard improvements (MMC Section 16.38.150).
ANALYSIS
Summary of Development Agreement Terms:
As further detailed in the proposed Development Agreement, conditions negotiated and agreed to by the Developer and City include, but are not limited to:
1. The term shall commence on the Effective Date and shall terminate on its thirty (30) year anniversary, unless extended in accordance with the terms of the Development Agreement.
2. Upon the permanent removal of three (3) Removed Billboards (as defined in the Relocation Agreement), the City will allow Developer to build three (3) digital outdoor advert...
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